Marketing for Health Insurance Agents
If you’re just starting your career as a licensed health insurance broker, you are going to have to make significant efforts to promote and market your business. Below are some ideas to get you started.
1. Make Sure You Can Be Found Online
Whether you’re a new agent or you’ve been selling insurance for years, it’s important to make sure you can be found when prospects are looking for an insurance professional. Just as important is what prospects see when they find you in a search. Start by searching for yourself in multiple search engines and editing the pages to which you have access.
Are you showing up in a search for “insurance in [your community]?” What about niches like “employee benefits” that can help you in ranked searches? These results are driven by the content on your website and social profiles, so edit them to maximize your position in search results.
2. Keep Your Website Up to Date
If you’ve been online for a while, when was the last time your website had a makeover? Just as we all have to update our wardrobe from time to time, it is good to review and update the look of your website periodically. Existing customers and prospects, alike, are sure to appreciate it.
If you have the ability, or you have a resource with video editing competency, consider developing videos for your website. Videos keep viewers on your site longer, which boosts audience engagement and search rankings.
If you are a new agent, there are many website-building tools online like Wix, WordPress, and SquareSpace. Ask a professional for help if you need it. Be sure your site is user-friendly and intuitive. Among the features you might want to include are a Q&A, carrier/product list, an easy-to-use method for prospects or customers to send you an email, clean design, and attention-grabbing colors and graphics.
3. Quality Trumps Quantity
It’s more important you have useful content on your site, rather than more than a dozen articles or sections that could overwhelm your readers. Developing – and regularly updating and re-posting – frequently asked questions from customers and prospects about health insurance, COVID-19, or other topical subjects can drive increased traffic to your site.
Remember A-B-C: Always Be Current. In developing content for your site, make sure what you’re sharing is up to date, useful to readers, and consistent with your service focus.
4. Launch a Blog – Or Contribute to Others’ Blogs
Another way to enhance your professional reputation is by blogging – whether you have your own blog or you’re contributing to others’ blogs with insurance-related content.
A blog can help spotlight your professional expertise, and you can use your website or e-newsletter to cross-promote your blog posts, or re-purpose your blog column for an article in your local newspaper, neighborhood media, or referral partner websites.
5. Adopt Technology that Impresses Prospects and Clients
Customer experience is a big part of marketing. You get one chance for a first impression. Software like Inshura makes it easy to provide quick turn-around times on quotes, facilitates enrollment in minutes, and gives you great looking proposals to present to your insurance clients. If that’s not enough, ask Inshura about the free custom branded portal you can use to manage new and current insurance clients.
Inshura is a FREE online ACA insurance tool, perfect for agents and agencies! Agents can boost their ACA and other enrollments using this easy-to-use solution for quoting, enrolling, automating renewals, and managing clients!
And inshura is CMS EDE PHASE III certified, so it automatically exchanges data directly from the Marketplace.