If you’re like other insurance brokers, you are always looking for new methods to help you earn more referrals, attract new business, drive new website traffic, and enhance your community profile. Here’s some tips to enhance your agency reputation.

1.Participate in community sponsorships

You can enhance your profile by supporting charity events and attending them. Your name can be spread in new ways by supporting your local Little League, sponsoring a local sports team, or participating in a community health fair. In addition, you will be able to speak at community events and share your insurance and health care expertise with others, which will further build your community profile.

2.Use social media to your advantage

Incorporating social media into your outreach goes beyond creating an online profile, building a website, or advertising on Facebook or LinkedIn. Making connections and enhancing your profile can be accomplished by writing a blog or contributing to another’s blog. A blog can increase traffic to your website, expand your network, and make you more visible online. Consider your target audience when choosing a social media platform. It may be better to use LinkedIn and Twitter to attract new customers who own small businesses; they are more business-oriented than Facebook, Instagram, or Pinterest, which may be a better way to portray your company’s culture.

3.Obtain unwanted leads by partnering with other brokers

There are many types of insurance sales professionals – such as those who specialize in employee benefits for small businesses, Individual & Family Plans (IFPs), Medicare/Medicare Advantage/Medicare Supplements, or Property and Casualty (P+C). Try selling leads that don’t fit your niche to a broker focused on P+C if you’re a health, accident and health, or life agent. Don’t miss out on these opportunities.

4.Roll out the red carpet

You can differentiate your agency from others in your community by delivering outstanding service. The referrals you receive from your current customers can help you fill your pipeline. Offer referrals a gift for each new lead, or reward them if they become customers after referring them. A gift card or promotional item with your logo can be appreciated even if it doesn’t have a big dollar reward.

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